On March 29, 2018, Under Armour disclosed a data breach of 150 million accounts at its subsidiary, MyFitnessPal. Through this partnership, users were introduced to new healthy recipe ideas, food and health-related articles and other content. In 2021, MyFitnessPal partnered with Sprouts Farmers Market. On October 30, 2020, Under Armour announced that MyFitnessPal would be sold to the private equity firm Francisco Partners for $345 million and that it was shutting down Endomondo. In January 2017, founders Albert Lee and Mike Lee departed from the company to pursue other business ventures. On May 4, 2015, MyFitnessPal introduced a premium subscription tier for its applications. MyFitnessPal had 80 million users at the time. On February 4, 2015, MyFitnessPal was acquired by athletic apparel maker, Under Armour, in a deal worth $475 million. Released in September 2005, MyFitnessPal was developed by Mike Lee, with his brother Albert Lee later joining him to launch the app and the company. The app is free with extra features available purchase.

In 2020, Under Armour sold MyFitnessPal to Francisco Partners, a private equity firm. In February 2015, Under Armour acquired MyFitnessPal. MyFitnessPal account with other fitness apps like Garmin Connect, FitBit, Samsung Health, and Apple Watch. MyFitnessPal has access to 14 million foods data, with metrics to track exercise and calories. that allows users to log meals by pointing their phones at ingredients and recipes. The app provides features such as, ability to enter diet data manually, or by scanning bar codes and Meal Scan feature for premium version, a computer vision technology developed by Passio Inc. MyFitnessPal is smartphone application which uses gamification elements, for exercise and diet management. The app is available for Android and iOS devices. MyFitnessPal is a health and fitness tracking smartphone app and website.

Smartphone application and website MyFitnessPal

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